The Philly Flower Show comes in and goes electric

The largest and oldest indoor flower show in the world is coming back indoors.

The Philadelphia Flower Show has had to move from its usual home in the Pennsylvania Convention Center to FDR Park in South Philly over the past two years because of the pandemic.

“We learned a lot. There are many great activities and activations that we tested last year. We got such a great response that we knew we had to bring them back in house,” said Rebecca Schuchart, Director of Experiences and Engagement. “One of them is live music. People loved it, so we really wanted to get into it.”

Members of the Snacktime Band perform during the announcement of the 2023 Philadelphia Flower Show at the Pennsylvania Convention Center. The band will be curating live musical performances for the show. (Emma Lee/WHY)

The Flower Show asked local brass band Snacktime not only to perform at the convention center, but also to put together a line-up of other local musicians to play the Flower Show daily from March 4th to 12th. The list of artists will be published soon.

The theme of the upcoming Flower Show will be The Garden Electric, highlighting flowers and plants for their bold and exciting qualities.

Matt Rader, President of the Pennsylvania Horticultural Society, announces that the Philadelphia Flower Show will return to the Pennsylvania Convention Center after two years outdoors. The theme for 2023 is “The Electric Garden”. (Emma Lee/WHY)

“Over the last two years, the state of the world has had this show adapt to what was happening. So the themes were calming, healing, and tranquil,” said creative director Seth Pearsoll. “After two years we didn’t want everyone to forget that flowers and gardens and plants have a magic that is second to none. It can be a specific moment, a jolt, a real moment when you are touched by these beautiful things.”

Another thing the Flower Show has learned from its time outdoors is the popularity of hands-on activities and crafts. After a pandemic when many people avoided proximity, the show is expanding its Artisan Row, a space where people can work side-by-side with local artists to create things like botanical jewelry, terrariums, and floral candles.

Attendees at the Philadelphia Flower Show announcement at the Pennsylvania Convention Center create miniature succulent gardens. (Emma Lee/WHY)

Visitors can also nibble while crafting in the Design and Dine area, combining small bites with hands-on creative experiences.

In addition to the popular Butterfly Room, the Flower Show will bring the Kids Cocoon to the Convention Center, an expanded children’s play area that it built for the outdoor show at FDR Park.

Proceeds from the Flower Show are used to fund the Pennsylvania Horticultural Society’s year-round gardening, beautification, and community service programs. Tickets for the March 2023 show went on sale today.

Sara Chiaravalloti wears the wreath of flowers she created to announce the Philadelphia Flower Show at the Pennsylvania Convention Center. The theme for 2023 is “The Electric Garden”. (Emma Lee/WHY)

Source